Tuesday, July 27, 2010

Download Ebook No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses, by Dan S. Kennedy

Kleemsas | July 27, 2010

Download Ebook No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses, by Dan S. Kennedy

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No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses, by Dan S. Kennedy

No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses, by Dan S. Kennedy


No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses, by Dan S. Kennedy


Download Ebook No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses, by Dan S. Kennedy

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No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses, by Dan S. Kennedy

From the Back Cover

Transform Your "Ordinary" Business into an EXTRAORDINARY MONEY MACHINE Most "ordinary" businesses advertise and market like the big brand-name companies, so they spend (waste) money on image, brand, and presence. But copycatting the big brand-name companies is like a rabbit behaving like the lion. It makes no sense.Direct marketing expert Dan Kennedy and his team of elite consultants―all successful at borrowing strategies from pure direct marketing businesses like QVC, J. Peterman, Zappos, and Publishers Clearinghouse―deliver the fundamentals of direct marketing as it can be applied to any business, sales career, or professional practice. Then, they take you behind the scenes of exceptionally successful non-direct marketing businesses and show you how to cash in using their unorthodox direct marketing strategies.You'll learn the customer-getting, sales-boosting tactics you never knew existed and master Dan's 10 No B.S. Rules of Direct Marketing for Non-Direct Marketing Businesses:Rule #1: There Will ALWAYS Be an Offer or OffersRule #2: There Will Be Reason to Respond Right NowRule #3: You Will Give Clear InstructionsRule #4: There Will Be Tracking, Measurement, and AccountabilityRule #5: Only No-Cost Brand-BuildingRule #6: There Will Be Follow-upRule #7: There Will Be Strong CopyRule #8: It Will Look Like Mail-Order AdvertisingRule #9: Results Rule. Period Rule #10: You Will Be a Tough-Minded Disciplinarian and Put Your Business on a Strict Direct Marketing Diet

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About the Author

Dan S. Kennedy is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO’s of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author. He resides in Phoenix, AZ.

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Product details

Series: No B.S.

Paperback: 240 pages

Publisher: Entrepreneur Press; 3 edition (June 12, 2018)

Language: English

ISBN-10: 159918625X

ISBN-13: 978-1599186252

Product Dimensions:

5.8 x 0.5 x 8.8 inches

Shipping Weight: 12.8 ounces (View shipping rates and policies)

Average Customer Review:

4.2 out of 5 stars

120 customer reviews

Amazon Best Sellers Rank:

#53,259 in Books (See Top 100 in Books)

I like Dan Kennedys stuff, but same message repackaged in a different format. Dan Kennedy is the master of taking the same material and repacking it 2831 ways. But if you haven't read his material this is as good as any.

Detailed, direct, filled with decades of experience. The NoB.S. series is excellent. I have been in business for most of my life, and have worked as both a coach and business consultant to many companies. This is an excellent self-teach guide/manual/handbook for everyone involved in sales and marketing.

Truth bombs. Truth nugs. Read it. Apply it. I'm bout to SMASH on the psychotherapy industry with these tools. I've been going about it all wrong, time to up-level. Thanks Dan.

Wow. This book kept me so engaged I completed it in two sittings within a 24 hour period. This is the fourth book in the No B.S. series I have read. While it is not his best, I still think the book is worth reading.This book is about how all types of businesses can use direct marketing as one of their marketing strategies. The book is divided into three sections, The Foundation, Case Studies and Resources.In typical no B.S. Dan Kennedy fashion, the author lays out direct marketing rules and fundamentals in the first section. The case studies were written by business owners who successfully used direct marketing tactics to grow their business. The section is divided into the retail, restaurant, professional practice, sales and service sectors, with one or more chapters devoted to each sector. As I read each case study, I reflected on how I might utilize, in my own setting, the strategies and tactics being presented. While most of the case studies offered value and were worth reading, there was at least one where I felt the chapter was nothing more than a pitch fest for the author's direct marketing system.If you are already using direct marketing, read this book anyway. I bet it will help you be better and more successful at it. If you are new to the concept of direct marketing, this book will serve as a great introduction for you.I got several great ideas from reading this book. I am glad I read it and I bet you will be too.

I've been a follower of Dan Kennedy for awhile when I wanted to learn the art of copywriting. I rediscovered his direct marketing materials through this easy to read book. You will find more than nuggets in this book but a goldmine of information about the discipline of direct marketing. Dan is an expert guide on how to use and apply it and provides some excellent practical case studies on its implementation.For the $12 you pay it's a steal. Even if you only get one or two ideas that you feel are good for you you'll be ahead of the game, but I'd wager you'll not have time to implement everything you'll discover here. Choose wisely.Do not expect this book to "crack the code" of weaving social marketing into Direct Marketing. Dan is skeptical of value of social marketing for a local business using direct marketing - check out work of Kim Walsh-Phillips who has worked with Dan's company on cracking the code for them using Facebook. But start with this book first to learn the basics and the ground rules.Dan makes frequent mention of his other books as providing more information to a specific topic discussed. Is this marketing his other books within his books going to offend some people? Possibly, if you object to an expert marketer doing what he preaches to others, and still providing value at the same time. Those critical of this strategy miss the point altogether.Dan always offers great value in his products - even those costing many hundreds of dollars - but for this price you can't go wrong.

I am a big fan of Dan Kennedy, and his books, and in case someone is in doubt - the history of my pathetic reviews for other books are just there. But i must admit, that not this one. This one is far from best, and in case you are looking for first book in BS series - DO NOT choose this title, as you will have wrong perception, what are the pure winners of no BS series.For those who have a number of Dan books - i need to warn you, that this volume is not written by himself, but similar to Wealth Attraction - by his friends and partners.Each of them wrote his own chapter - some of them more honest, some of them - as pure & and I will not afraid this word - disgustingly unmasked sales letter style like for example Mr Rory Fatt with his hype of himself and his restaurant marketing system. Instead of sharing ideas, this guy wrote long sales which says something like - your restaurant sucks, i know it looser, and if you want to know what to do - here is a my bank details where you can send a money for consulting. Phui!Hey! such a feeling that Kennedy were so busy, that even did not read himself, what his proteges wrote under his own name!

Meh... my fault for ordering this book. The title was so da** long that I didn't get to the part where it says, "...for non-direct marketing businesses". Difficult to read, didn't hold my interest and is already in the bag to donate to the local thrift store.

One of Dan Kennedy's best No BS books...

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Tuesday, July 20, 2010

Free PDF The Common Wind: Afro-American Currents in the Age of the Haitian Revolution, by Julius S. Scott

Kleemsas | July 20, 2010

Free PDF The Common Wind: Afro-American Currents in the Age of the Haitian Revolution, by Julius S. Scott

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The Common Wind: Afro-American Currents in the Age of the Haitian Revolution, by Julius S. Scott

The Common Wind: Afro-American Currents in the Age of the Haitian Revolution, by Julius S. Scott


The Common Wind: Afro-American Currents in the Age of the Haitian Revolution, by Julius S. Scott


Free PDF The Common Wind: Afro-American Currents in the Age of the Haitian Revolution, by Julius S. Scott

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The Common Wind: Afro-American Currents in the Age of the Haitian Revolution, by Julius S. Scott

Review

“An important part of the tradition of scholarship that puts the end of modern slavery in a global perspective. As W.E.B. Du Bois, C.L.R. James, Eugene Genovese, and more recently Eric Foner, Robin Blackburn, Rebecca Scott, Thomas Holt, and Frederick Cooper have demonstrated, the transition from chattel slavery to freedom was a global process, in which the struggle over the reconstruction of the labor force had enormous implications for capitalism, democracy, liberal thought, and racial ideology.” —Robin D.G. Kelley, author of Freedom Dreams and Race Rebels “Julius S. Scott’s The Common Wind is a tour de force. Rigorously researched and beautifully written, it has profoundly shaped our understanding of Black Atlantic history. Indeed, Scott’s study of the movement of people, ideas, words, papers, and even feelings among people of African descent in the eighteenth century is a stunning model for any kind of history.” —Ada Ferrer, author of Insurgent Cuba and Freedom Now “Over the past three decades, scholarship on the Black Atlantic and black internationalism has flourished. The Common Wind deserves a great deal of credit for this development … Julius Scott offers an inspiring history about the subaltern production, transformative power, and global circulation of ideas.” —Brandon Byrd, African American Intellectual History Society “A captivating odyssey across the age of Revolution.” —Times Literary Supplement

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About the Author

Julius S. Scott is a professor of Afroamerican and African Studies at the University of Michigan.Marcus Rediker is Distinguished Professor of Atlantic History at the University of Pittsburgh and Senior Research Fellow at the Collège d’études mondiales in Paris. He is the author of numerous prize-winning books, including The Many-Headed Hydra (with Peter Linebaugh), The Slave Ship, and The Amistad Rebellion. He produced the award-winning documentary film Ghosts of Amistad, about how the Amistad Mutiny of 1839 lives on today in popular memory among the people of Sierra Leone.

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Product details

Hardcover: 272 pages

Publisher: Verso (November 27, 2018)

Language: English

ISBN-10: 1788732472

ISBN-13: 978-1788732475

Product Dimensions:

6.3 x 1 x 9.5 inches

Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

2 customer reviews

Amazon Best Sellers Rank:

#174,732 in Books (See Top 100 in Books)

Scott tells an exciting history of how peoples of African heritage and “masterless men” influenced and shaped events around the Americas before, during, and after the Haitian Revolution.

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The Common Wind: Afro-American Currents in the Age of the Haitian Revolution, by Julius S. Scott PDF
The Common Wind: Afro-American Currents in the Age of the Haitian Revolution, by Julius S. Scott PDF

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