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Company of One: Why Staying Small Is the Next Big Thing for Business
Ebook Free Company of One: Why Staying Small Is the Next Big Thing for Business
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Audible Audiobook
Listening Length: 7 hours and 32 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Audible Studios
Audible.com Release Date: January 15, 2019
Whispersync for Voice: Ready
Language: English, English
ASIN: B07KFNRRTS
Amazon Best Sellers Rank:
Paul wouldn't know it, but I'm one of his poster children.Four years ago I leaped into becoming my own company of one as an author and editor. I knew how to write and how to edit, but I didn't know how to run a business.A friend who'd just made the same leap highly recommended an online course I "absolutely had to take." That course was Paul Jarvis's Creative Class. I attribute my business's continued success to having taken that course.So, I was thrilled to see "Company of One" coming soon.I read it in a few days. It's accessible and full of encouraging stories from other companies of one, including Paul's own story. The book also provides plenty of arguments for why the company of one strategy—better, not bigger—may be the right fit for you.Lastly, two quotes from the end may tell you if this book is for you:"Enough is the antithesis of growth. Enough is the true north of building a company of one, and the opposite of the current paradigm promoting entrepreneurship, growth-hacking, and a startup culture.""Business success does not lie in growing something quickly and massively, but rather in building something that's both remarkable and resilient over the long term."Thanks to Paul, I've built a company of one that's so far proven resilient. Now, with the advice and encouragement of "Company of One," I hope to make it remarkable.
If you're constantly stressed out, feel like you're always behind, and not #hustling the way you should be...read this book. It's the clarity and assurance you need to know that it doesn't have to feel this way, and success CAN be defined differently. I loved this book and it's practical, actionable advice around a shift in thinking about the way we view work and business-building. It was a fast read, well-written, and I found it utterly refreshing.
The benefit of this book is that it gives you permission to embrace the notion of "company of one." I think hearing a 15 min interview on the topic by the author is more valuable than reading this. For example, I don't need to hear for the 100th time about Google's policy of allowing employees time to work on pet projects (something mentioned on two occasions in the first part of the book).
Paul Jarvis isn't a "thought leader" – he's a successful entrepreneur who has built multiple businesses. So when he presents advice like this, you listen.In just the first few pages, you encounter ideas like:- What if you responded to a growth in support requests by finding a better way to teach your customers how to use what you sell, so they didn’t have to ask questions as often?- What if you didn’t have to work more hours to finish a project but just more efficiently, so you could then enjoy more of your life away from work?It's a book about building a small business that allows you to enjoy more of your life. About saying, "$500,000 is enough profit for me, so I'm going to take the rest of the year off instead of trying to push the business further."He talks about things like finding a purpose, channeling your personality as a differentiator, maintaining customer relationships, setting up simple systems, and more. He also gives numerous real-world examples of tiny companies that have huge profits without chasing the mindset of mindless growth.If you like books like the Four Hour Workweek or Basecamp's Rework, this is great supplemental material.
Paul's work has always been, and continues to be, enlightening and fresh. This book is no exception. His vision of a different way of doing business and running a company offers eye-opening possibilities to all, regardless of how long their career trajectory may be. Glad I read this book and Paul's newsletters the past few years.
I've been a newsletter subscriber of Paul's for as while. Several years in fact. This book has made me look at my 20 year old company in a totally different light. I'm a company of one who wants to stay small but with the corporate background that made me think growth is better. Now I know I can keep my business small and still have enough. I highly recommend this book to any and all who want to build a business that supports your lifestyle with all the stress and headaches of a high growth cast track company. What an eye opener!
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